Published 2 July 2022

Digital Marketing Executive (B2B)

Purpose

The successful candidate will be responsible for supporting EPG Health’s B2B Marketing Team in delivering marketing campaigns to the pharmaceutical industry, driving brand awareness, audience engagement, and leads.

Requiring the tactical implementation of a range of digital channels and activities, including website, email, and social media, this role is suited to someone who is tech-savvy, methodical, creative, analytical, and keen to grow expertise in digital marketing best practices.

Reporting Structure

Reports to Digital Marketing Manager

Key areas of responsibility

  • Taking shared accountability for the success of marketing channels and campaigns, you will contribute to the execution of individual marketing plans aligned to business objectives
  • Digital tools and software – working with WordPress, Pardot, Salesforce, LinkedIn, Twitter, Google Analytics, SEO tools, Adobe, and Microsoft suites, you will tactically implement our marketing campaigns and plans to the highest standards, through:
    • Email – build and schedule emails to meet the brief and report on their performance
    • Social media – support a strong online presence through regular posting, listening, sharing, engaging, monitoring and reporting
    • Website – support content management and optimisation of the company website via the CMS and SEO tools
    • Analysis and reporting – support engagement insight and outcomes from marketing campaigns through use of analytics tools such as Google analytics
    • Simple design and sourcing artwork
  • Sharing market insight – keeping abreast of industry news, trends, events, articles and competitor activity, you will consider their relevance for the business and share useful intelligence with the wider team
  • Content management – helping to keep sales and marketing collateral up to date and easily accessible, you will manage edits, filing, version control, internal access and sharing
  • Event logistics – supporting logistics around internal and external meetings, including conferences, webinars, workshops, and team meetings
  • Market research – set up surveys and documents for the collation of data
  • Sales team support – helping the Account-Based Marketing Manager and other internal stakeholders with ad hoc marketing related admin duties, which may include researching, data cleansing, and reporting

Key skills and experience

  • A degree or equivalent, preferably marketing related
  • Minimum of one year’s experience in marketing, preferable B2B
  • Competent use of CRM (ideally Salesforce), marketing automation software (ideally Pardot), website CMS (ideally WordPress), Microsoft Suite (Word, Excel, PowerPoint)
  • Solid experience with social media, including LinkedIn and Twitter for professional purposes
  • Knowledge of HTML and CSS is beneficial
  • Experience with Adobe (Photoshop, Illustrator, InDesign, After Effects/Premier Pro) is beneficial
  • Demonstrable competency in writing and proof-reading copy for the website, blogs, emails, and social media
  • Collating and reporting data/metrics

Personal attributes

  • Initiative, drive, determination, and a desire to learn
  • Digitally savvy and confident with technology
  • A strong team player, demonstrating accountability, collaboration and respect
  • Results-focused with good numeracy and analytical skills
  • A strong work ethic, sense of professionalism and responsibility
  • Highly organised and able to work well independently as well as part of a team
  • Strong attention to detail
  • A confident communicator, both verbal and written

If you're interested in the role, please complete the form below

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