Our capabilities
Driving impactful engagement and outcomes

EPG Health has the platform, reach, insights, and expertise to measurably meet the educational needs of
healthcare professionals (HCPs), supporting enhanced patient outcomes.

  • Global digital reach of 8.4 million verified HCPs
  • Trusted and accessible learning platform
  • Engaging, digestible, actionable content
  • Nurture personalized educational journeys
  • Connect HCPs with expert-led learning
  • Approach led by insights and behaviors
  • Meaningful impact measurement methodology

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Medthority home phone

Medthority - a digital platform for impactful learning

HCPs worldwide choose our independent learning environment Medthority (www.medthority.com) as a trusted source of medical education and peer-to-peer learning.

Award-winning for its innovative user experience, Medthority is designed to break down frictional barriers and ease the discovery of pertinent information, providing a valuable gateway to deeper understanding and better clinical decisions.

It caters to the needs of time-poor HCPs with succinct, accessible, and intuitive content, which may be accredited and is always strictly compliant with ABPI, EFPIA, and PhRMA standards.

Reaching target audiences

Inspiring HCPs to take time out of their busy lives for learning is challenging.

With a global digital reach of over 8.4 million verified HCPs, our communications specialists leverage an effective array of multichannel tactics to drive targeted and meaningful engagement with educational programs.

We work hard to earn valuable learning moments with HCPs around their clinical schedules and nurture sustained educational journeys over time.

Female HCP reading screen in clinic
Business team collaboration analyzing data and report

Insight in, impact out

Maintaining laser-focus on the ful llment of HCP and patient needs, the success of every educational program we deliver is built on insights. 

Driven by expert-led steering committees, we pull together a diversity of data and technology to inform learning objectives, educational design, and reveal the clinical conversations that truly matter.

  • HCP behavioral data
  • Patient perspectives and insights
  • Independent HCP engagement research
  • Thought leader profiling and identification
  • Peer network mapping technology

Our industry leading impact measurement methodology captures further insights to support ongoing program evolution and demonstrate meaningful improvements in HCP knowledge, confidence, and performance in clinical practice.

Experts in digital learning behaviors

What do you picture when you think of an HCP engaged in learning?

Our approach to educational design is informed by a real, data-led understanding of their online learning habits. Here is a snapshot of the behaviors and attitudes we observe:

  • 2 out of 3 learning sessions are on mobile devices
  • Independent websites are HCPs’ #1 preferred source of scientific content
  • Learning happens during brief windows of convenience – daily session times average 7–10 min
  • HCPs prefer bite-sized content formats
  • HCPs need proactive reminders to pick up their educational journey
  • Engagement peaks during commuting and lunch time hours
  • HCPs access content in up to 3 different therapeutic areas on average

Speak to us about educational programs on Medthority.

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