About Medthority
SUPPORTING CLINICAL DECISIONS
Medthority (www.medthority.com) is an independent decision support tool for healthcare professionals worldwide. Published by EPG Health, an IQVIA business, it creates personalised journeys through deep and impactful medical education.
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91% of HCPs recommend Medthority
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90% of HCPs say Medthority supports their treatment decisions
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AI enabled for a personalised user-experience
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15 dedicated specialty hubs containing 16 content types
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Digital reach of 8.3 million verified healthcare professionals
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Deep and impactful learning
LEARNING WITH MEDTHORITY
Medthority is a trusted, fair, balanced and EFPIA, ABPI and GDPR compliant online learning environment, with no advertising. It contains a broad range of content, expertly created and curated to support the education, patient management and treatment decisions of healthcare professionals (HCPs).
Using enterprise technology and a digital best practice framework, Medthority supports an immersive user-experience – award-winning for innovation – to cut through the noise for time-poor doctors and help them get to pertinent information quickly and effectively.
Watch a demo of Medthority’s key features and content types.
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INSIGHT DRIVEN
Catering to HCP demand
Medthority is designed and delivered based on insight from our multistakeholder research and real-world experience. The content, structure, functionality and approach is evidence-based to deliver the best possible service for HCPs and industry customers.
EASING DISCOVERY
The technical features
of Medthority
Catering to the content consumption behaviour and preferences of time-poor doctors, Medthority uses advanced technology to provide a personalised user experience, easing access to the right information.
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AI-ENABLED
Medthority uses Artificial Intelligence (AI) and machine learning to support the personalised discovery and content-consumption preferences of doctors.
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PERSONALISED DASHBOARD
The dashboard provides content recommendations based on a user’s profile, interactions and peer activities. It drives awareness and engagement with relevant content.
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INTUITIVE NAVIGATION
The intuitive search tool categorises results for convenient and extended browsing by content type. It provides gateways into industry-funded educational resources.
ENGAGING CONTENT
Aligned to HCP demand
A broad range of medical content is created and curated with scientific rigour. The type and format is led by HCP demand. It is chunked into bite-sized pieces for quick access to key learnings, with the opportunity to deep dive into a topic.
Reference materials are curated from credible third-party sources, and include:
- Drugs
- News
- Guidelines
- Events
- Journal extracts
- Clinical trial data
The curated content provides context and positioning for sponsored and grant-funded programmes, which include:
- Disease awareness
- eLearning/ CME
- Webinars
- Podcasts
- Congress highlights
- Symposia and enduring content
Speciality hubs drive 28% of users into industry funded Learning Zones (LZ)
SUPPORTING USER JOURNEYS
An effective site structure
Dedicated ‘specialty hubs’ and ‘disease hubs’ (for all major specialties) create high traffic gateways to valuable content, including industry funded educational resources. Sponsored content is the most popular content on Medthority, accounting for two thirds of total traffic.
HAPPY AUDIENCE
Worldwide Reach
Medthority has a global digital reach of >8.3 million verified HCPs (specialists, general practitioners and other medical professionals), segmented by geography and medical specialty.
Based on a 2022 feedback survey of Medthority users
Feedback from Medthority users
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It gives good range of information, non-biased, with transparency and authority.
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I love the fact that [Medthority] tests my level of knowledge and provides information on the most recent evidenced-based medical interventions and research.
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Medthority is an interactive platform - precise, efficient and trustworthy. It is not complicated to use. The contents are up to date and interesting.
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Medthority provides latest scientific information and its application to clinical practice.
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Medthority is easy to use, the webinars and CME are top-notch. It has the best of faculties as presenters.
ENGAGING MEDTHORITY USERS
Via Medthority, EPG Health provide the life science industry with the ability to reach, engage and measure target HCP audiences with behaviour-changing education for better health outcomes. End-to-end solutions are tailored to build effective, long-term engagement.