Publication Digests and Insight Articles

Helping time-poor HCPs stay up-to-date

Healthcare professionals (HCPs) want to be kept up-to-date with the very latest and most relevant advancements in their field of medicine. Lack of time is their biggest obstacle to getting the most recent and pertinent information. 

At EPG Health, an IQVIA business, we make it our mission to ease their discovery and consumption of information via our global independent medical website, Medthority. A series of articles series engages HCPs with bite-sized summaries, including:

  • Insight Articles – latest scientific topics, concepts and trends, delivered in a succinct and powerful way
  • Publication Digest – essential take-aways from recently published papers

Why support Publication Digests or Insights Articles via Medthority?

  • Reach your target HCP audience from 1.8 million HCPs globally

  • Engage them with convenient, credible, bite-sized, content

  • Measure efficacy through reports on engagement and impact

  • 96% of HCPs want their content in a short form, fast facts format

  • Up to 50% increase in traffic for Learning Zone with article series


  • Standard deliverables for each type of article
  • Options for tailoring to individual requirements
  • Multi-stakeholder feedback and metrics
  • A client case study