Learning Zones

Help HCPs make informed patient management and treatment decisions

EPG Health, an IQVIA business’ flagship solution, the ‘Learning Zone’, is steered by our two decades of real-world insight and practical experience of the evolving digital behaviour and content preferences of healthcare professionals (HCPs).

Containing the information needed to make informed clinical decisions, Learning Zones are disease or condition focused and self-directed learning environments on our independent HCP portal, Medthority (www.medthority.com), which is award-winning for its innovative user experience. Catering to the needs of both HCPs and customers, Learning Zones adapt and scale for longer term engagement, creating personalised touchpoints, impactful journeys and re-engagement opportunities to reinforce educational messages.

Watch a demo of some of the key content and features of one Learning Zone. (Note: All Learning Zones vary)


Why sponsor a Learning Zone?

  • Reach your target HCP audience from 1.8 million HCPs globally

  • Engage them with content that highlights key educational messages

  • Measure efficacy through reports on engagement and impact

  • Most HCPs return, and 90% confirm it supports their treatment decisions

  • Learning Zones account for over two thirds of Medthority traffic

  • >80% of our customers renew and 94% rate our service highly

  • HCPs prefer information that is independent, online and credible


  • Options for content type and format
  • Standard programme deliverables
  • Tailoring to individual requirements
  • A Learning Zone demo video
  • Multi-stakeholder feedback and metrics
  • Client case study for early life-cycle
  • Client case study for established product