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Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.
Sep 2022
Six steps to ensure pharma’s HCP engagement platforms deliver sustainable impact
Sustainability underpins the success of pharma digital activities. Ensure your HCP platforms grow, sustain, educate and empower HCP audiences with impact.
READ ARTICLEJul 2022
FINDING THE ENGAGEMENT SWEET SPOT OF MEDICAL COMMUNICATIONS
Do you struggle to get content in front of HCPs? If you succeed, how do you ensure they will truly engage with it? Creating an impact is the greatest challenge. We examine factors for success and failure in hitting the HCP engagement ‘sweet spot’.
Read articleMay 2022
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.
Read articleFeatured article
Thought Leadership
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Of all the research studies conducted by EPG Health on the topic of pharma-HCP engagement, ‘…
May 2022
May 2022
Launch of our new company website
We’ve got a fresh look! Our new website makes it easier for potential partners to understand how we can meet your needs, with access to solutions, case studies, our team and our news and views.
Share your feedbackApr 2022
Launch of new Medthority Webinar Hub
With accelerating demand for webinar content on Medthority, EPG Health has launched a dedicated webinar Hub, with live events, recordings and a gateway to enduring materials and related content.
See our webinar solutionApr 2022
THE POWER OF ‘MEANINGFUL’ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?
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