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DEVELOPMENTS AND INSIGHTS
Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.
Sustainability underpins the success of pharma digital activities. Ensure your HCP platforms grow, sustain, educate and empower HCP audiences with impact.READ ARTICLE
Do you struggle to get content in front of HCPs? If you succeed, how do you ensure they will truly engage with it? Creating an impact is the greatest challenge. We examine factors for success and failure in hitting the HCP engagement ‘sweet spot’.Read article
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?Read article