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DEVELOPMENTS AND INSIGHTS
Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.
Jul 2022
FINDING THE ENGAGEMENT SWEET SPOT OF MEDICAL COMMUNICATIONS
Getting content in front of healthcare professionals is a challenge, but assuming you succeed in that, how do you then ensure that they will truly engage with it? Creating an impact is the greatest challenge. We examine the factors for success and failure in hitting the HCP engagement ‘sweet spot’.
Read articleMay 2022
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.
Read articleMay 2022
Launch of our new company website
We’ve got a fresh look! Our new website makes it easier for potential partners to understand how we can meet your needs, with access to solutions, case studies, our team and our news and views.
Share your feedbackFeatured article
Thought Leadership
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Of all the research studies conducted by EPG Health on the topic of pharma-HCP engagement, ‘…
May 2022
Apr 2022
Launch of new Medthority Webinar Hub
With accelerating demand for webinar content on Medthority, EPG Health has launched a dedicated webinar Hub, with live events, recordings and a gateway to enduring materials and related content.
See our webinar solutionApr 2022
THE POWER OF ‘MEANINGFUL’ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?
Read articleFeb 2022
Launch of new Medthority eLearning Hub
The new, dedicated eLearning hub on Medthority enables healthcare professionals to enrol in accredited and non-accredited courses of interest, track their progress, resume where they left-off and download completion certificates.
See our eLearning solution