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DEVELOPMENTS AND INSIGHTS

Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.

Categories

Thought Leadership

Jan 2023

Creating an award-winning HCP engagement platform

EPG Health’s innovative medical education website Medthority leverages advanced technology to ensure credible medical content reaches the right HCPs, at the right time, with impact. Learn about our approach which saw the site win a prestigious cross-industry award for ‘Most Innovative Digital Experience’ in November 2022.

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Thought Leadership

Sep 2022

Six steps to ensure pharma’s HCP engagement platforms deliver sustainable impact

Sustainability underpins the success of pharma digital activities. Ensure your HCP platforms grow, sustain, educate and empower HCP audiences with impact.

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Thought Leadership

Jul 2022

FINDING THE ENGAGEMENT SWEET SPOT OF MEDICAL COMMUNICATIONS

Do you struggle to get content in front of HCPs? If you succeed, how do you ensure they will truly engage with it? Creating an impact is the greatest challenge. We examine factors for success and failure in hitting the HCP engagement ‘sweet spot’.

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Featured article

Thought Leadership

MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS

Of all the research studies conducted by EPG Health on the topic of pharma-HCP engagement, ‘…

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May 2022

Thought Leadership

May 2022

MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS

Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.

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Announcements

May 2022

Launch of our new company website

We’ve got a fresh look! Our new website makes it easier for potential partners to understand how we can meet your needs, with access to solutions, case studies, our team and our news and views.

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Announcements

Apr 2022

Launch of new Medthority Webinar Hub

With accelerating demand for webinar content on Medthority, EPG Health has launched a dedicated webinar Hub, with live events, recordings and a gateway to enduring materials and related content.

See our webinar solution