About Medthority

SUPPORTING CLINICAL DECISIONS

Medthority (www.medthority.com) is an independent decision support tool for healthcare professionals worldwide. Published by EPG Health, it creates personalised journeys through deep and impactful medical education.

91% of HCPs recommend Medthority

90% of HCPs say Medthority supports their treatment decisions

AI enabled for a personalised user-experience

15 dedicated specialty hubs containing 16 content types

Actionable reach of 1.8 million medical professionals

Deep and impactful learning

LEARNING WITH MEDTHORITY

Medthority is a trusted, fair, balanced and EFPIA, ABPI and GDPR compliant online learning environment, with no advertising. It contains a broad range of content, expertly created and curated to support the education, patient management and treatment decisions of healthcare professionals (HCPs).

Using enterprise technology and a digital best practice framework, Medthority supports an immersive user-experience to cut through the noise for time-poor doctors and help them get to pertinent information quickly and effectively.

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INSIGHT DRIVEN

Catering to HCP demand

Medthority is designed and delivered based on insight from our multistakeholder research and real-world experience. The content, structure, functionality and approach is evidence-based to deliver the best possible service for HCPs and industry customers.

EASING DISCOVERY

The technical features
of Medthority

Catering to the content consumption behaviour and preferences of time-poor doctors, Medthority uses advanced technology to provide a personalised user experience, easing access to the right information.

  • AI-ENABLED

    Medthority uses Artificial Intelligence (AI) and machine learning to support the personalised discovery and content-consumption preferences of doctors.

  • PERSONALISED DASHBOARD

    The dashboard provides content recommendations based on a user’s profile, interactions and peer activities. It drives awareness and engagement with relevant content.

  • INTUITIVE NAVIGATION

    The intuitive search tool categorises results for convenient and extended browsing by content type. It provides gateways into industry-funded educational resources.

ENGAGING CONTENT

Aligned to HCP demand

A broad range of medical content is created and curated with scientific rigour. The type and format is led by HCP demand. It is chunked into bite-sized pieces for quick access to key learnings, with the opportunity to deep dive into a topic.

Speciality hubs drive 28% of users into industry funded Learning Zones (LZ)

SUPPORTING USER JOURNEYS

An effective site structure

Dedicated ‘specialty hubs’ and ‘disease hubs’ (for all major specialties) create high traffic gateways to valuable content, including industry funded educational resources. Sponsored content is the most popular content on Medthority, accounting for two thirds of total traffic.

HAPPY AUDIENCE

Worldwide Reach

Medthority has an actionable global reach of >1.8 million HCPs (specialists, general practitioners and other medical professionals), segmented by geography and medical specialty.

Based on a 2022 feedback survey of Medthority users

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would recommend Medthority to their colleagues/ peers

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say Medthority eases their discovery of medical information

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find the dashboard notifications useful

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agree Medthority has provided them with new understanding, skills and capabilities

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confirmed Medthority helped support their treatment decisions

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believe Medthority has enabled them to improve outcomes for their patients

Feedback from Medthority users

  • It gives good range of information, non-biased, with transparency and authority.

  • I love the fact that [Medthority] tests my level of knowledge and provides information on the most recent evidenced-based medical interventions and research.

  • Medthority is an interactive platform - precise, efficient and trustworthy. It is not complicated to use. The contents are up to date and interesting.

  • Medthority provides latest scientific information and its application to clinical practice.

  • Medthority is easy to use, the webinars and CME are top-notch. It has the best of faculties as presenters.

ENGAGING MEDTHORITY USERS

Via Medthority, EPG Health provide the life science industry with the ability to reach, engage and measure target HCP audiences with behaviour-changing education for better health outcomes. End-to-end solutions are tailored to build effective, long-term engagement.

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