About our approach

DELIVERING VALUABLE MEDICAL EDUCATION WITH IMPACT

Educational content on our global HCP platform, Medthority (www.medthority.com), is designed to support deep learning and decision making in clinical practice. For the benefit of our industry customers and healthcare professional audiences alike, we are laser-focused on making it easy to consume this content. 

Focus on meeting learning objectives

Longer-term engagement model

Custom-made solutions

Outcome-focused

Multichannel outreach

Agile, professional and friendly

EPG Health, an IQVIA business, specialises in optimising engagement with medical education to support better outcomes for all stakeholders – healthcare professionals (HCPs), their patients and our customers.

Medthority, our approach and our multi-disciplinary team of subject matter experts are all geared to delivering end-to-end, omnichannel solutions that effectively:

  • REACH
    Target
    HCP audiences
  • ENGAGE
    them with Key
    Educational Messages
  • MEASURE
    The
    Engagement Impact

We are and we deliver

  • A digital, medical publishing and communications business

  • Deep and impactful learning via our independent website, Medthority

  • Agile solutions with valuable customer journeys to grow and sustain an audience

We are not and don't deliver

  • A media, medical communications or digital agency

  • Promotional solutions, advertising or audience acquisition for third-party websites

  • Off-the-shelf, ‘fire and forget’ solutions with limited touchpoints and temporary value

We 'CREATE'

CORE AREAS
OF EXPERTISE

Audience acquisition, via Medthority and its integrated channels (including email and social)

Trust, via a credible learning environment and high compliance standards (EFPIA, ABPI and GDPR)

Long term engagement, with tailored solutions that adapt and scale, to build and sustain an audience

Focus on Key Educational Messages, through our 10-step roadmap for delivery

Impactful education, with clinically relevant content, designed for purpose and optimised for digital

Personalised interactions, powered by enterprise technology and intuitive customer journeys

Demonstrable efficacy, with insights into HCP engagement behaviour and impact reporting aligned to learning objectives

Our solutions

Whether created, curated or repurposed, we optimise all content for the digital audience using our create principle

  • Current

    Up-to-date and date stamped

  • Relevant

    Surfaced based on the customer’s needs.

  • Educational

    Unique learnings

  • Actionable

    Clear how to put into practice and why

  • Trustworthy

    Scientifically accurate, transparent, fair and balanced

  • Engaging

    Interesting, easy to access and consume

WE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT

OUR 10-STEP DELIVERY ROADMAP

There is much more to effective engagement than an excellent platform, established audience and relevant information.

Customers are supported by EPG Health’s 10-step delivery roadmap, used to ensure every tailor-made programme is optimised for the right audience, Key Educational Messages, content journeys, channel mix and KPIs.

Our free whitepaper shares the foundations of our approach, with insights and guidance on the art of delivering valuable customer journeys aligned to your key messages.

01
Define the goals and what success looks like
02
Consider the HCP persona demands and behaviours
03
Understand the key educational messages and how best to drive them
04
Scope content requirements & strategy for digital delivery
05
Map user journeys through the key educational messages
06
Develop content aligned to key messages, journeys and KPIs
07
Define success metrics to deliver engagement insight
08
Launch and ongoing multichannel outreach activities
09
Review efficacy of content via visitor feedback loops
10
Recommendations for ongoing optimisation of message delivery
Download our whitepaper

MAXIMISING HCP REACH

WE USE A MULTICHANNEL APPROACH

The reach, growth and return on investment (ROI) for any HCP educational programme will benefit from the integration of other channels for communication. HCPs consider websites, scientific meetings, search engines and emails most important for discovering scientific information.

At EPG Health we create multichannel outreach campaigns to ensure HCPs are aware of your programme. Each campaign builds audience acquisition, consistent messaging, trust, ROI and measurable Impact Outcomes aligned to the learning objectives.

  • Social media

    Our social channels are a compliant and effective way to raise awareness and acquire new visitors for client-funded education on Medthority.

    40%

    of HCPs use social media daily to access scientific information

  • Email

    We keep our Medthority audience up-to-date with the latest content, events, and Learning Zone updates, to encourage re-engagement.

    84%

    of HCPs consider email important for discovering scientific content

  • Search Engines

    Our Scientific Services team create each piece of educational content on Medthority with SEO in mind, making it easier for HCPs to discover.

    98%

    of HCPs consider search engines important for discovering scientific content

  • Reciprocal links with Associations

    Links with partnering organisations and faculties helps to boost credibility, SEO, inbound traffic and onward journeys.

    90%

    of HCPs say endorsement by leading experts influences their decisions to use particular websites

  • Local Affiliates


    We can support your teams in individual markets with localised content/ translations, field-force training, programme updates and flyers for congress and site visits.

    85%

    of HCPs consider MSLs important for accessing scientific content

0%

of pharma state channel integration as a challenge in relation to digital HCP engagement

The Future of HCP Engagement Impact (2023)

OVERCOMING YOUR CHALLENGES

WE HAVE THE ANSWERS

If your team finds it difficult to deliver and demonstrate online engagement effectiveness, you are not alone! Providing real value and ROI in a congested content space is a challenge, as highlighted by our research.

We will not run your HCP websites for you, but we can supplement them with an independent platform and the right tools, people and approaches to address your challenges, drivers and demands, and those of your audience.

The top 10 “major” challenges reported by Pharma in relation to HCP websites

69% Demonstrating ROI
63% Demonstrating outcomes
61% Agility and speed of execution
59% Customer experience
53% Integrating your own digital channels
53% Resource limitations
52% Internal structure
51% Integrating third-party channels
49% Digitising field force activity
46% Audience acquisition
Download the full report

DON'T JUST TAKE
OUR WORD FOR IT

Feedback from our customers

“

Great team to work with, knowledgeable, agile, fast, friendly.

“

I appreciate the fact that they provide input and suggestions and try their best to think with me on finding solutions or best approach for our Learning Zone. It feels like a team effort.

“

I like how EPG Health has provided a variety of options for content development/delivery that is tailored to our specific Learning Zone. I recently made this request and was offered a brochure of options that felt very much specific to our needs.

“

We have funded [a Learning Zone] for 2 years and the content is a nice mix of videos and articles. I like the information in one place with different resources.

“

The team was good at listening and adapting to our requests. They were very available. The project management was very good.

OUR WORK

  • 100%

    of our customers would recommend EPG Health and Medthority

  • 94%

    rate our overall service as excellent or very good

Our Service

Rated by customers as "Excellent" or "Very Good"

83

Providing bespoke, tailored and targeted solutions

83

Focus on Key Educational Messages (KEMs)

82

Overall quality of programme

81

Project Management

76

Professionalism

75

Communicating metrics and insights

69

Delivering outcomes and ROI

69

Value for money