Peer-to-peer guidance with engagement beyond the live event

Healthcare professionals (HCPs) have come to view webinars as a critical source of scientific information. To service our global audience of medical professionals and clients, EPG Health, an IQVIA business, provides a dedicated Webinar Channel on Medthority.

Offering guidance with credibility, Medthority webinars are delivered by medical experts, with participant surveys to assess opinion and impact (Moore’s level 4).

They are optimised for both ‘live’ attendance and ‘on-demand’ access beyond the event, with enduring materials optimised and aligned to related content, for onward journeys, deeper learning and sustained engagement.

Multichannel HCP outreach creates awareness before and after the event, leveraging thought leaders for peer-to-peer insight and recommendation.

Why sponsor a webinar on Medthority?

  • Reach your target HCP audience from 1.8 million HCPs globally

  • Engage them with credible, peer-to-peer guidance

  • Measure efficacy through reports on engagement and impact

  • 93% of HCPs consider webinars an important source of scientific information

  • With enduring content, increase engagement by 20x in the first 3 months

  • 94% of customers rate our service highly


  • Benefits of the Medthority solution
  • Standard programme deliverables
  • Multi-stakeholder feedback and metrics
  • Client case study