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OUR NEWS AND VIEWS
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DEVELOPMENTS AND INSIGHTS
Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.
Apr 2022
THE POWER OF ‘MEANINGFUL’ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?
Read articleFeb 2022
Launch of new Medthority eLearning Hub
The new, dedicated eLearning hub on Medthority enables healthcare professionals to enrol in accredited and non-accredited courses of interest, track their progress, resume where they left-off and download completion certificates.
See our eLearning solutionNov 2021
Launch of Chronic Kidney Disease Learning Zone on Medthority
With an educational grant from AstraZeneca, EPG Health launched an independent programme for HCPs to support disease awareness, diagnosis and treatment, through KOL videos, patient case animations and interactive quizzes.
View the Learning ZoneFeatured article
Thought Leadership
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Of all the research studies conducted by EPG Health on the topic of pharma-HCP engagement, ‘…
May 2022
Nov 2021
Leveraging multichannel and multimedia in HCP education
COVID has forced the pharma industry to step up and take a more innovative approach to the channels and content it uses to reach and engage with HCPs, says Chloe Prince, account director at EPG Health.
Read articleOct 2021
We welcome Ben Gallarda as Head of Scientific Services
With a PhD and previous roles at Medscape, Aptus Health and Ogilvy Health, Ben had joined EPG Health to lead our team of science writers based in the UK, France & Australia.
See our teamOct 2021
Developing case-based content to engage HCPs
In this instalment of EPG Health’s HCP engagement series, Georga Cottle discusses how case-based learning connects medical theory to medical practice.
Read article