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DEVELOPMENTS AND INSIGHTS
Here we report on topics relating to digital medical publishing and our business. These include our research reports, whitepapers and thought-leadership, as well as our latest programmes, engagement insights, industry partnerships and team recruits.
Getting content in front of healthcare professionals is a challenge, but assuming you succeed in that, how do you then ensure that they will truly engage with it? Creating an impact is the greatest challenge. We examine the factors for success and failure in hitting the HCP engagement ‘sweet spot’.Read article
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?Read article
The new, dedicated eLearning hub on Medthority enables healthcare professionals to enrol in accredited and non-accredited courses of interest, track their progress, resume where they left-off and download completion certificates.See our eLearning solution