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Nov 2021
RESEARCH & WHITEPAPERS
The Gaps Between HCP Demand and Pharma Supply of Medical Information
MIND THE GAP! Are you delivering the content and channels HCPs value? Access 65 pages of multi-stakeholder research insight to steer HCP-engagement as we emerge from the pandemic.
Apr 2020
RESEARCH & WHITEPAPERS
Whitepaper: Accomplish Meaningful HCP Engagement Online
Struggling to achieve or demonstrate value for your HCP website? You’re not alone. Creating and measuring value in a congested online content space is a challenge. Our whitepaper (April 2020) shares data, real-world insights and best practice guidance to help you achieve valuable user journeys, content, multichannel integration and KPIs/metrics, all aligned to key educational messages and objectives.
Apr 2019
RESEARCH & WHITEPAPERS
The Evolving Role of Websites For Healthcare Professionals
Medical websites perform a crucial role for healthcare professionals (HCPs) and pharmaceutical companies alike. Opportunities, demands, behaviour and challenges are evolving in relation to the provision and consumption of digital resources that support HCPs in clinical practice. This free 115 page report, published in April 2019, is based on surveys conducted with HCPs and the pharma industry. It provides a wealth of insight to inform decisions related to HCP support and engagement.