Published 9 April 2019
The Evolving Role of Websites For Healthcare Professionals
of pharma measure whether their HCP websites activities result in behaviour change
in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust
of HCPs visit independent medical websites weekly
of HCPs report high demand for downloadable clinical content
of pharma devote just 10% of their HCP communications budget to web/online activities
Websites provide a crucial role for healthcare professionals (HCPs) and the pharmaceutical industry alike. The opportunities and challenges that they present for informing and engaging are fast evolving. EPG Health, an IQVIA business’ report on ‘The Evolving Role of Websites for Healthcare Professionals’ investigates the what, where, when and how of HCP demand and pharmaceutical industry supply.
Published in 2019, the report is based on surveys conducted with 211 HCPs and 103 pharmaceutical industry professionals. With 115 pages presenting data and interpretations for 80+ questions, the report will help you better understand the digital behaviour and needs of healthcare professionals as well as benchmark your efforts against your peers.