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Sep 2022
Six steps to ensure pharma’s HCP engagement platforms deliver sustainable impact
Sustainability underpins the success of pharma digital activities. Ensure your HCP platforms grow, sustain, educate and empower HCP audiences with impact.
READ ARTICLEJul 2022
FINDING THE ENGAGEMENT SWEET SPOT OF MEDICAL COMMUNICATIONS
Do you struggle to get content in front of HCPs? If you succeed, how do you ensure they will truly engage with it? Creating an impact is the greatest challenge. We examine factors for success and failure in hitting the HCP engagement ‘sweet spot’.
Read articleMay 2022
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.
Read articleApr 2022
THE POWER OF ‘MEANINGFUL’ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS
What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences?
Read articleNov 2021
Leveraging multichannel and multimedia in HCP education
COVID has forced the pharma industry to step up and take a more innovative approach to the channels and content it uses to reach and engage with HCPs, says Chloe Prince, account director at EPG Health.
Read articleOct 2021
Developing case-based content to engage HCPs
In this instalment of EPG Health’s HCP engagement series, Georga Cottle discusses how case-based learning connects medical theory to medical practice.
Read article