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Apr 2023
Harnessing the power of omnichannel for impactful HCP engagement
Are you making best use of available channels to deliver meaningful engagement with HCPs? In this article, we offer insight on the building blocks for an effective omnichannel approach.
READ ARTICLEMar 2023
The evolution of medical congress – where next?
Following the emergence of the hybrid congress model, EPG Health shares expert insight into the future of scientific meetings and opportunities that have surfaced to expand their reach far beyond in-person attendance.
READ ARTICLEJan 2023
Creating an award-winning HCP engagement platform
EPG Health’s innovative Medthority website leverages advanced technology to ensure content reaches the right HCPs, at the right time, with impact. Learn about our approach which was awarded: ‘Most Innovative Digital Experience’.
READ ARTICLESep 2022
Six steps to ensure pharma’s HCP engagement platforms delivers sustained impact
Sustainability underpins the success of pharma digital activities. Ensure your HCP platforms grow, sustain, educate and empower HCP audiences with impact.
READ ARTICLEJul 2022
FINDING THE ENGAGEMENT SWEET SPOT OF MEDICAL COMMUNICATIONS
Do you struggle to get content in front of HCPs? If you succeed, how do you ensure they will truly engage with it? Creating an impact is the greatest challenge. We examine factors for success and failure in hitting the HCP engagement ‘sweet spot’.
Read articleMay 2022
MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS
Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.
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