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DEVELOPMENTS AND INSIGHTS

May 2022

MYTH-BUSTING: PHARMA VERSUS INDEPENDENT PLATFORMS

Are you prioritising HCP customer experience, or leading them to places they do not want to be? Our article explores opinions shared on LinkedIn about decisions to invest in own websites rather than independent channels.

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Apr 2022

THE POWER OF ‘MEANINGFUL’​ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS

What data and insights will help us evaluate the true value and longer-term opportunities that digital activities present, both for our organisations and our HCP audiences? 

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Nov 2021

Leveraging multichannel and multimedia in HCP education

COVID has forced the pharma industry to step up and take a more innovative approach to the channels and content it uses to reach and engage with HCPs, says Chloe Prince, account director at EPG Health.

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Oct 2021

Developing case-based content to engage HCPs

In this instalment of EPG Health’s HCP engagement series, Georga Cottle discusses how case-based learning connects medical theory to medical practice.

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Aug 2021

Delivering valuable independent medical education programmes

In this instalment in EPG Health’s HCP engagement series, Abhi Chakravorty looks at medical education’s new trajectory and how to build programmes that are credible, engaging and impactful.

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Jul 2021

Medical meetings post-COVID – key lessons for pharma

EPG Health’s Allen Wellings assesses future symposia and congress models, outlining some learnings about content and reach.

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