Websites provide a crucial role for healthcare professionals (HCPs) and the pharmaceutical industry alike. The opportunities and challenges that they present for informing and engaging are fast evolving. EPG Health, an IQVIA business’ report on ‘The Evolving Role of Websites for Healthcare Professionals’ investigates the what, where, when and how of HCP demand and pharmaceutical industry supply.

Published in 2019, the report is based on surveys conducted with 211 HCPs and 103 pharmaceutical industry professionals. With 115 pages presenting data and interpretations for 80+ questions, the report will help you better understand the digital behaviour and needs of healthcare professionals as well as benchmark your efforts against your peers.

To further enhance the value of digital platforms, the report also highlights the growing demand for specialized resources, such as erectile dysfunction treatment platforms, which provide HCPs with targeted information and patient management tools. These platforms help bridge the gap between pharmaceutical advancements and clinical practice, ensuring that professionals can access the latest treatment guidelines and therapeutic options. By integrating such specialized resources, healthcare websites can better support HCPs in delivering effective and informed patient care.