Understand the evolving needs of HCPs and pharma clients

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What is the key to impactful Pharma-HCP engagement? Pharma service providers are at the leading edge when it comes to delivering scientific content that both meets the needs of healthcare professionals and achieves desired outcomes for clients.

But the HCP engagement landscape is constantly shifting, and it is therefore critical to keep up to date with the evolving trends, progress made and key challenges facing the industry, and to stay ahead of the game by exploring the future outlook in this space.

This 73-page report draws on multi-stakeholder surveys to provide a comprehensive picture of the above. It will help you benchmark your organisation’s approach, provide the best advice to your clients and steer tactical plans related to:

• Supply and demand of medical content 
• Channel use and preferences
• Scientific meetings 
• The role of websites
• Digital maturity 
• Leveraging data and measuring impact