Webinar roundup: Reach every HCP, realise every opportunity
Putting the latest medical evidence into the hands of healthcare professionals is critical to inform better clinical decisions and improve patient outcomes. But for many HCPs globally, access to relevant data, scientific information and medical education is often limited.
In this on-demand webinar, hosted by Impatient Health, hear expert perspectives on how a smarter digital approach can enhance accessibility and redefine how scientific information is shared and used.
Key takeaways from the discussion included:
– HCP challenges: From a lack of time for learning to limited availability of important congress outputs and even digital connectivity issues, the challenge of accessibility affects healthcare professionals on many different levels.
– Pharma barriers: Pharma is actively seeking to improve access to medical content. But participants agreed that HCP needs are often not being understood and catered to, while over-emphasis on targeting prescribers limits wider access and impact.
– Making accessibility stick: To achieve greater HCP engagement impact, our industry can do more to democratize access for all healthcare professionals and work towards serving increasingly personalized content, via the right channel, at the right time.
Want TO HEAR MORE ON THIS TOPIC?
Jonathan Macdonald, General Manager, EPG Health discusses the barriers faced by HCPs and how our digital medical education platform Medthority (www.medthority.com) is enhancing the accessibility of scientific information in this article.