The Future of HCP Engagement Impact

Closing the gaps between HCP demand and pharma supply of medical information

How have healthcare professional engagement trends, challenges and impact evolved in the post-pandemic world, and what does the future hold?

Based on a multistakeholder study, EPG Health’s 2023 report brings together HCP, pharma and service provider insights to provide a comprehensive and up-to-date picture of the ever-changing landscape.

Positive strides have been made since our 2021 study, but 2 years on significant gaps still remain between HCP channel and content preferences and Industry provision, threatening future engagement impact.

This 72 page report will help you to benchmark your organisation’s HCP engagement activities and steer tactical plans for 2024 and beyond.

Download your free, early access copy for insight into the evolution of:

Supply and demand of medical content
Channel use and preferences
Scientific meetings
The role of websites
Digital maturity
Leveraging data and measuring impact