RESEARCH REPORT: The Future of HCP Engagement Impact

Closing the gaps between HCP demand and pharma supply of medical information

How have healthcare professional (HCP) engagement trends, challenges and impact evolved in the post-pandemic world, and what does the future hold?

Based on a multistakeholder study, EPG Health’s 2023 report brings together HCP, pharma and service provider insights to provide a comprehensive and up-to-date picture of the ever-changing landscape.

With growing digital capability and the rise of medical affairs functions, positive strides have been made by the Industry and HCPs are noticing the difference, reporting improvement in online scientific content provision. However, two years on from our 2021 study, significant gaps still remain between HCP demand and pharma supply, while demonstrating the behavioural impact and outcomes of HCP engagement has emerged as a major challenge for the Industry.

This 72 page report will help you to benchmark your organisation’s activity and steer tactical plans for 2024 and beyond. Download your free, early access copy for insight into:

Supply and demand of medical content
Channel evolution
Scientific meetings
Websites
Digital maturity
Leveraging data and measuring impact

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