New analysis of post-pandemic trends in medical congress engagement has identified potential to increase the digital accessibility of congress content for healthcare professionals, and assess meaningful CME impact. Read More
Putting the latest medical evidence into the hands of healthcare professionals is critical to inform better clinical decisions and improve patient outcomes. But for many HCPs… Read More
Medical congresses are pivotal landmarks in the healthcare calendar. But is their value as a source of the latest and most cutting-edge scientific… Read More
Breaking down internal silos to establish more integrated, cross-functional teams with a unified understanding of HCP needs and behaviour would help pharmaceutical companies boost the… Read More
Seismic shifts in the communications landscape which were triggered by the pandemic have now solidified into widespread consensus across the pharmaceutical industry on… Read More
Congresses returned with a bang in 2022. With face-to-face gatherings able to resume, pharma and healthcare professionals flocked back to on-site events for… Read More
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